Online Tires — Automotive eCommerce
We architected a seamless Odoo-Magento integrated eCommerce solution for a major automotive parts superstore — unifying 500k+ sq ft of warehouse inventory across 5+ integrated B2B and B2C digital storefronts.
500k+
Sq Ft. Warehouse
5+ B2B & B2C
Integrated Storefronts
The Challenge
The client is one of North America's leading wheels and tires superstores, managing a massive inventory spanning over 500,000 square feet of warehouse space. They needed a digital transformation that would unify their B2B dealer network and B2C retail channels into a single, seamlessly integrated eCommerce ecosystem. The challenge was connecting Magento's powerful storefront capabilities with Odoo's enterprise-grade ERP backend.
What We Did
Our team designed and implemented a bidirectional integration layer between Magento and Odoo, enabling real-time inventory syncing, automated order routing, and unified customer data management. We built separate storefronts tailored to B2B dealers and B2C retail shoppers, each with customized pricing tiers and checkout flows. Warehouse management, shipping automation, and supplier integrations were all wired through the Odoo backend for centralized control.
"The resulting platform gave the client a unified command center for their entire digital operation. Inventory accuracy improved dramatically, order processing times dropped, and the client now confidently manages multiple sales channels from a single backend — without operational silos."
Key Features Delivered
The capabilities that drove measurable results for the client
Odoo-Magento Integration: We built a robust integration layer connecting Magento's storefront with Odoo's ERP — enabling real-time product, inventory, and order syncing across both systems.
B2B & B2C Storefronts: Five separate storefronts were built — each tailored to specific buyer types, with dealer-specific pricing, credit terms, and bulk ordering capabilities.
Warehouse Sync Across 500k sq ft: Real-time inventory sync ensures that stock levels across the massive warehouse network are always accurate on every storefront.
Automated Order Routing: Orders are automatically routed to the nearest fulfillment center based on buyer location and stock availability — reducing shipping times and costs.
Technology Stack
The tools and platforms that powered this solution
Odoo
MagentoResults That Speak
Measurable impact delivered for the client
500k+
Sq Ft. Warehouse
5+ B2B & B2C
Integrated Storefronts